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Free online tools that allow you to easily track discussion of your arts organization in social media. Click here to see the list.
Email Marketing: Best Practices and How-To’s by Karen Poirier from Technology in the Arts Conference, October 2008.
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Top Ten Contractual Mysteries Revealed
If
you make it to the gig, but a snowstorm forces the presenter to cancel, do you get paid? What is force majeure? Read Lois Welk's report from the 2010 PA Presenters conference.
August 2010 Audience Engagement Study: Kùlú Mèlé African Dance and Drum Ensemble Realizes a Long-Term Dream in Conakry, Guinea Read Roy Wilbur's article of the Pew Center for Arts & Heritage's Marketing Innovation Program case study of the marketing effort around Kulu Mele's 2008 study trip to Guinea on the Center's website.
Souvenirs from the Dance/USA Conference 2010 Check out this list of favorite ideas and resources from Philadelphia conference delegates.
Audience 2.0. This report describes the demographic characteristics of U.S. adults that participated in the arts (such as concerts, plays, and dance performances) via electronic media (e.g., TV, radio, computers and portable media devices) in 2008, based on the Survey of Public Participation in the Arts (SPPA). Separately, the report examines broad categories of arts participation via Internet and considers the relationship between media-based arts activities and other types of arts participation, such as live attendance and personal arts creation. Click here for full report. June 2010.
Sample Marketing Plan. An inexpensive marketing plan fro DiverseWorks 2004 – 2005.
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Survival Strategies for the Arts by John Killacky
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Moving Forward with Vision: Arts Management with Strategic Strength by Michael Kaiser, President and Marie Mattson, Vice-President of Development, from the Kennedy Center for the Performing Arts. (May 6, 2009) Notes taken by Gabrielle Revlock
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Performing Arts Exchange 2007
Keynote Address: Ben Cameron, Program Director for the Arts
Doris Duke Charitable Foundation
September 27, 2007
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